To celebrate the biggest marketing day of the year, Skittles wanted to go bigger than the traditional 30-second big game ad. Skittles Commercial: The Broadway Musical is a one-show-only, live 30-minute spectacle, performed in the heart of Times Square in a 1,500 seat Broadway theater. Through song and dance, the show takes an absurdly self-reflective look at consumerism and the ever-increasing pervasiveness of brand advertising in our lives.
Ticket proceeds will be donated to Broadway Cares/Equity Fights AIDS*. Skittles will also match this donation**. Broadway Cares/Equity Fights AIDS helps ensure that men, women and children across the country and across the street receive lifesaving medications, health care, nutritious meals, counseling and emergency financial assistance.
One of the nation's leading industry-based, nonprofit AIDS fundraising and grant-making organizations, Broadway Cares/Equity Fights AIDS supports more than 450 AIDS and family service organizations in all 50 states, Puerto Rico and Washington, DC. It also is the largest single financial supporter of the social service programs of The Actors Fund, helping everyone in entertainment and the performing arts.
Learn more at SkittlesTheMusical.com.
*For every ticket purchased for "Skittles Commercial: The Broadway Musical", Mars Wrigley Confectionery US, LLC will donate 100% of the purchase price less any third-party handling, convenience or other fees and taxes to Broadway Cares/Equity Fights AIDS. Your purchase is not tax deductible. For more information about Broadway Cares/Equity Fights AIDS, visit https://broadwaycares.org.
**In addition, Mars Wrigley Confectionery US, LLC will donate an amount equal to the sales proceeds with a minimum donation of $25,000 and a maximum of $50,000.